Audience Research Summary

We carried out different types of research which included a focus group where we got around six people in front of a camera and asked specific questions that we have planned before hand. Becky wrote up the questions for when me and Kirstie go and interview various people, which we did as a new form of research. We also interviewed our media teacher so we could get some results from someone who was in the media industry. But we found the questionnaire to be the most effective because  we got a various results from all ages and genders, so from this we can begin to form our target audience which is good because we know who and how to aim our film to the target audience.

On our questionnaire we got 22 people to fill it out and 69% of them were females so from this we can predict our target audience gender is female because the majority of the people answering the questions are females. Then we found out that a massive 95% of t=of the 22 answered we teenagers so from what we have gathered so far we can start to see our target audience unfold as so far we have seen that our target audience are females who are between 13-19. And another key factor from our questionnaire is the occupation question because we found out that 18 people out of 22 were students so now we re forming our target audience. These people also see the most adverts for films on the TV  and they use the internet the most so from this we know how to reach our target audience if we wanted to advertise.

So from this i can say that our target audience would be females around 15-19 who sometimes go to the cinema and see film advertisements on the TV and regularly use the internet. This is the target audience after collecting all the research our group have done. 

If i were to improve anything i was of added a few more questions onto our questionnaire for example we could of asked what type of music they listen to. Also i felt that the question where we asked them to rank  the genres in order was not good because it was hard to analyse the results after and i thought that people wasn't answering properly because it was long to do, so to improve i would of made the question more specific so we could get better results. Plus if i were to improve the interviews i would of asked more teenagers because now we know who are target audience is so now it would be more relevant for us.