Blog Update: (15/12/11)

Today me and Kirstie both Re-Wrote our treatment and are really happy with how our film looks and how we have planned it out. We changed things from before for example we changed the title of the film from Love Triangle to 'Two can play that game' because we feel this new title fits the film more effectively than the original title me and Kirstie both felt that now our film is starting to look and feel like a professional film which i think is good, Overall i am happy with what we have changed for the opening sequence and the film as a whole. Me and Kirstie have learnt a lot from the research that we have done and it has helped us a lot, and because we used a variety of research methods it helped us with our work loads because of how we can link back our work to this research.

Treatment Re-Write

Here is the treatment re-write that me and Kirstie have wrote up and now we are confident that it is appropriate and that it is suitable for a Romantic Comedy film we have improved the story from when we last did the treatment. Because now we have changed their personalities so that we can have a clear distinction between Ellie and jessica this is good for the audience so that they do not get confused between the two girls. Plus we changed the name of the title as it is better for a rom-com and we was suggested this name from someone in our focus group therefore we have now changed the title as it looks better now. We both agree that now we have a story and style that we are confident to film and plan so here is the treatment Re-write that we have produced:


Two can play that game

An original screenplay by Connor Still, Becky Hagger and Kirstie Staggs 

15/12/11

Centre Stage Productions presents a romantic comedy film about two girls named Ellie and Jessica who fall in love with the same man called Connor but dont realise they both fall for the same guy. They are best friends but live completely different life styles because of how their personalities vary. Ellie is a secondary school art teacher who is very dipsy and enjoys life on the other hand Jessica is a lawyer and can be serious at times because how how stressful and serious her job is.

As the story unfolds we realise the two girls fall in love with the same man and are best friends who have advised each other with advice on the same man. But this can only lead to  disaster as there friendship will be tested as the film progresses.

Through going on dates, talking in work, conversations on the phone they reassure eachother that theres not another girl on the scene and that he does like her not knowing its the same man. 

Think 'In Her Shoes' meets 'Something Borrowed'.

Our production company plans to have a montage in order to achieve the desired passing time effect targeted towards a demographic composed of primarily of women. After our audience research we are going to include music over the background of the opening sequence and use of voice overs.

Blog Update: (13/12/2011)

Today we i have summarised our finding from the research we have undergone i found this task good for me today because by summarising it i have gathered enough information to begin to see my target audience. And by finding my target audience our group can then begin to make our opening sequence to be aimed at the target audience, so then we know all the key feature we would need to include in order to appeal to our target audience. I also uploaded our interviews that me and Kirstie asked people so now i have a lot of research that we can conclude from which is good because we can now begin to shape what people our film will be aimed at so then we know what type of things we should include in our opening sequence.

Our Target Audience

Now we have had all of our research put together and summarised i can now begin to see who our proper target audience profile is. So after getting all the information i require here is our target audience who i am aiming our film to:

Nmae: Amy
Gender: Female
Age: 17
Occupation: Collage Student


Amy is a teenager who has recently got herself a part time job in her local supermarket, Amy spends her weekdays in collage and the weekends in work. Amy works so that she can get herself all of the latest clothes and other accessories. When Any does get her money she likes to go to the cinema once every two weeks minimum, Amy likes to see any film that everyone wants to see so that she can keep up to date with what everyone else has seen lately. Amy uses a variety of media daily which mainly consists of the internet, Amy uses her iPad 2 to go on the internet, and read any magazines that she wants this is how she gets most of her media.


Amy is currently dating a boy who she has fancied for a while, she was swept of her feet when he asked her on a date and now she goes to the cinema to watch the rom-coms that she loves, so her boyfriend has no choice nut to watch them too. Amy loves rom-coms and will go see the latest rom-com if she has seen it advertise on the TV but she will only go and see it with her boyfriend so she can feel the love from her boyfriend. Amy's hobbies are shopping, she would never go more than two weeks without going shopping for new clothes or shopping for other because she is a kind nice and caring person. She also likes to read books every now and then she mainly loves rading romantic book that invlove a fairytale love between two people because that is what she wants when she is older.


With the busy life she has, she still seems to find time to revise and get the best grades she can in collage and is currently getting top grades, because when she is older she wants to be a dance teacher. She sees that by working hard now it will pay off later in life. Home life for Amy is good because her mum and dad are both very supportive of what she does and her little brother loves to annoy her but they love each other really. Amy wants to go on to university after collage and knows exactly what she wants to do in life. Overall she is just a very happy go lucky girl who never gets too stressed or angry over something as she believes that everything will end up being ok in the end.

Audience Research Summary

We carried out different types of research which included a focus group where we got around six people in front of a camera and asked specific questions that we have planned before hand. Becky wrote up the questions for when me and Kirstie go and interview various people, which we did as a new form of research. We also interviewed our media teacher so we could get some results from someone who was in the media industry. But we found the questionnaire to be the most effective because  we got a various results from all ages and genders, so from this we can begin to form our target audience which is good because we know who and how to aim our film to the target audience.

On our questionnaire we got 22 people to fill it out and 69% of them were females so from this we can predict our target audience gender is female because the majority of the people answering the questions are females. Then we found out that a massive 95% of t=of the 22 answered we teenagers so from what we have gathered so far we can start to see our target audience unfold as so far we have seen that our target audience are females who are between 13-19. And another key factor from our questionnaire is the occupation question because we found out that 18 people out of 22 were students so now we re forming our target audience. These people also see the most adverts for films on the TV  and they use the internet the most so from this we know how to reach our target audience if we wanted to advertise.

So from this i can say that our target audience would be females around 15-19 who sometimes go to the cinema and see film advertisements on the TV and regularly use the internet. This is the target audience after collecting all the research our group have done. 

If i were to improve anything i was of added a few more questions onto our questionnaire for example we could of asked what type of music they listen to. Also i felt that the question where we asked them to rank  the genres in order was not good because it was hard to analyse the results after and i thought that people wasn't answering properly because it was long to do, so to improve i would of made the question more specific so we could get better results. Plus if i were to improve the interviews i would of asked more teenagers because now we know who are target audience is so now it would be more relevant for us.

TA research Interviews

Here is our interview that we carried out on various people and we gathered our results we found out that it was mainly women who liked Romantic Comedy and any man that we did ask says that they would watch it with their wife or girlfriend. Also we got three features that they would expect to see in a romantic comedy which will help our group when we make our opening sequence. Me and Kirstie were interviewing these people so that we could get a better understanding of our target audience.

Interview with Miss o'Dell

Here is an interview we did with our teacher Miss O'Dell, we did this so that we can see the views she has on Romantic comedies. As she is a media teacher she then tells us the keys features that she would expect to see in a Romantic comedy, this helped us get a view of a media teacher and what she thinks about Romantic Comedies.

Focus group

 Here is our focus group which we have planned for a while now because we had to make sure that we got everyone and had the questions ready. Before filming this we had to plan the questions which we wrote down so that we could ask the focus group. We think it went well because we have gotton a lot of infomation and feedback about our idea.

Here is the results from our survey, we got 22 people to do our survey and got our results so here is what we got and each question.

Here we can see the majority of people who took this survey were females with almost double the amount of males that took our survey. This is good because we can at the end we can make a judgment knowing that most of the people answering this questionnaire were females.

This is an important question that we have provided and we can see 21 out of the 22 people who took the survey were teenagers, which is good because now we can see that we have mainly females and they are mostly teenagers.

3. What is your occupation?

Student (18)    Teacher (2)     Kitchen fitter (1)      Other (1)

And here is the different types of occupations we got in and as you can see students with 18 is the biggest answer we got from this survey. So now i can begin to make an assumption that so far we have mainly females who are students, which is good for our group because we can go on to find our target audience.

4. What was the last film you watched?

Twilight (3)    
In Time  (2)
Arthur Christmas(1)
Angus Thongs and perfect snogging(1)
Anuvahood (1)
The thing(1)
Human centipede 2 (1)
50 First Dates (1)
Paranormal Activity 3 (1)
Takken (1)
Passion of the Christ (1)
Officer and a Gentleman (1)
Anchorman (1)
Harry Potter (1)
Wild Child (1)
Goodfellas (1)
Chuck and Larry (1)
Horrible Bosses (1)
Hangover 2 (1)

As you can see there is a wide range of films that have been watched recently but most of these films were films that have recently come out in the cinema or on DVD so therefore they would have been watched the most. In here we also see a few Romantic Comedies which is good as we can now see some of these people watch rom-coms for example we see; 50 First dates, Officer and a gentleman and angus thongs and perfect snogging.

5.What are your hobbies/interests?

The top answers were:

Football(5)
Shopping(3)
Dance(3)
Reading(2)


These were the top answers that we got and the top answer was football which i would think were from the males who took the questionnaire because the people who took the survey generally liked football the males i mean. Then we go to the 'more' feminine hobbies for example shopping and dancing which are labeled as female hobbies so i would think these particular hobbies were written by women.

As we can see we got a variety of answers for this point and it is good because we have a very balanced answers for example we have someone who doesn't watch a film a week ever and someone who does every week. The main answer was sometimes so most of the people who took the survey watch a film at the cinema every week sometimes but not every single week.

From these choices we see that most of these people see film adverts on the TV which is a good point where we can use this information and say that if we were to advertise our movie we would have to put it on to the TV to reach a wider audience.

Internet is a big feature for these people because we can see this is the form of media in which they use the most. This is good as now we have a clear idea of what our audience use regularly and that is the internet. So now we know how to reach these people by advertising on the TV and advertise on the internet because this is the most used.

9. What Are the key features you would expect to see in a romantic comedy?
Here are the best answers given;

Comedy (9)
Male and female breakups (7)
Relationships (5)
Awkward Moments (5)
Sex (5)
Hot Guy (5)
Happy ending (4)
Love Triangle (4)
Happy ending (4)
Romantic Music (3)
Love (3)
Romance (3)
Kissing (2)
Hot Girl (1)


Here we can see that something that everyone expect to see in a rom com is mainly comedy and a relationship, so from this our group can conclude that we should think about including some comedy and clearly show a relationship. So now i think in our opening scene we should show that we do include some elements of comedy to make it clear that it is a romantic comedy not just a romance film.

For this we asked the people to rank the specific genres in order of there favourite to least favourite and now from these results we can now see which ones were chosen as their best and which ones we chosen as the least. But i do not like how the results came up because it was difficult to read so if we were to improve we would change the way the question has been layed out so that we can read the results more effectively. 

Focus Group Questions

Here are the questions that Kirstie has produced to ask to our focus group, and i think they are good because we can get a lot of information from all of the individuals which will give us effective results. And we can get all our groups different opinions and ideas which is how Kirstie has designed these questions.

Focus Group Interview Questions

Here are the questions that Becky has done to use when we interview miss O'dell, she has done these open end questions so that we really can get a wider range of answers to give more accurate results for our opening sequence and research. I think these questions are good because we can get a lot of detail from one person using these particular questions. 

Focus Group Letter

Here is the letter to invite people to our focus group, i wrote this letter for our group so that we could use it to invite the people we would like to come and take part in the focus group. I think this letter is appropriate because it gives them a choice if they want to be filmed and gives them a contact if they would like to be involved in our contact group. I am happy with how this letter looks as it gives the vital information and isn't too long.